By the age of 14, girls are dropping out of sports at two times the rate of boys. Loss of confidence, social pressures and the effect of gender stereotypes are all cited as reasons. This results in women being underrepresented in professional sports, with fewer female role models to inspire and encourage younger generations. Earlier this year, during our campaign ‘CR0’ with Nike Training Club Croydon, we partnered with Soho Parish Primary School to host boxing classes for a group of female students. We wanted to give them an opportunity to explore their interests and challenge themselves in a safe and supportive environment.

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